Top 5 Books Apps Performance in Estonia Q4 2021

In the fourth quarter of 2021, the performance of the top 5 Books applications on a unified platform in Estonia exhibited notable trends in weekly downloads and revenue. Here's a detailed analysis based on Sensor Tower data.

Audible: Audio Entertainment experienced fluctuations in both weekly downloads and revenue. Weekly downloads started at 96 in late September, peaking at 191 in early December, and ending the quarter at 178. Revenue showed a similar pattern, beginning at approximately $458, peaking at $609 in mid-November, and closing the quarter at around $394.

Litres: Books and audiobooks maintained a relatively stable trend in weekly downloads, starting at 202 and ending at 220. Revenue for Litres saw a peak of $552 in mid-October, with a slight drop towards the end of the quarter, finishing at about $441.

MyBook: books and audiobooks showed consistency in weekly downloads throughout the quarter, starting at 140 and ending at 114. Revenue trends for MyBook were relatively stable, starting at $481 and closing the quarter at approximately $429, with minor fluctuations in between.

Storytel - Audiobooks Library saw significant growth in weekly downloads, starting at 58 and peaking at 359 in early December, before ending the quarter at 337. Revenue showed a steady increase, beginning at $308 and reaching around $332 by the end of the quarter.

Everand: Ebooks and audiobooks had a modest start in weekly downloads at 19, peaking at 119 by the end of December. Revenue began at $115, with notable peaks such as $175 in late October, and ended the quarter at approximately $117.

These insights reflect the dynamic nature of the Books app market in Estonia during Q4 2021. For more detailed insights and trends, visit Sensor Tower.