Top 5 Books Apps on Unified Platform in Bulgaria Q4 2021

In the fourth quarter of 2021, the top 5 books applications in Bulgaria demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how these apps fared.

Storytel - Audiobooks Library saw its weekly revenue fluctuate, peaking at around $16.9K in mid-October and ending the quarter at approximately $12.3K. Weekly downloads showed an upward trend towards the end of the quarter, rising from 1.7K in early October to 4.5K by the end of December. Active users for the app remained relatively stable, with a slight increase from 43.8K in mid-October to 53.6K by the end of the year.

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at around $424 in late December. Downloads also saw a significant rise, growing from 712 in late September to 2.8K in the week before Christmas. Active users increased steadily, starting at 2.5K in late September and reaching 5K by mid-December.

Everand: Ebooks and audiobooks had a modest performance with revenue peaking at $210 in mid-December. Downloads remained relatively low but stable, with a slight increase from 116 in late September to 172 by the end of December. Active users showed a gradual increase, ending the year at 1K, up from 779 in late September.

Litres: Books and audiobooks had a mixed performance, with revenue peaking at $216 in early December. Downloads fluctuated throughout the quarter, reaching a high of 263 in late October and ending the quarter at 214. Active users saw a slight decline from 1.3K in late September to 1.1K in early December, but recovered to end the year at 1.4K.

Dreame - Read Best Romance had a varied performance with revenue seeing peaks and troughs, ending the year at around $322. Downloads were modest, peaking at 198 in the last week of December. Active users remained relatively stable, fluctuating around 1.3K and ending the year at 1.6K.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.