Top 5 Entertainment Apps on iOS in the US Q4 2021

In the fourth quarter of 2021, the top 5 entertainment apps on iOS in the United States showcased varying trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.

TikTok witnessed a consistent increase in weekly revenue, starting at around $2.7M in late September and peaking at approximately $6M in the final week of December. Weekly downloads fluctuated, beginning with 1.4M downloads and then dropping to around 790K in mid-October, before climbing back to nearly 1M by the end of December. Active users remained relatively stable, ranging from 55.3M to 56.5M throughout the quarter.

Netflix experienced a steady weekly revenue, starting at $2.1M and reaching up to $2.4M by the end of December. Downloads saw a dip from 722K in late September to around 396K by the end of October, but rebounded to 639K in the last week of December. Active users showed some fluctuations, starting at 20.6M and ending at 21.3M in December, with some minor drops in between.

Disney+ saw significant revenue spikes, particularly in mid-November with approximately $7.4M. Weekly downloads ranged from 246K in late October to a peak of 574K in the last week of December. Active users also showed growth, starting at 5.6M and ending at 7.5M by the end of the quarter.

HBO Max: Stream TV & Movies had notable revenue, peaking at around $6.3M in the week of December 20. Downloads fluctuated, starting at 336K and ending at 493K by the end of December. Active users increased from 3.7M in late September to 4.6M by the end of December, with a significant jump in mid-December.

Hulu: Stream TV shows & movies maintained a relatively stable weekly revenue, averaging around $3M, with a peak of $3.6M in the week of December 20. Downloads varied, starting at 346K in late September and ending at 378K in the last week of December. Active users showed slight fluctuations, beginning at 11.7M and ending at 11.3M by the end of the quarter.

These insights are based on Sensor Tower data. For more in-depth analysis and insights, visit Sensor Tower.