AI Insights · Timothy · January 2022
Top 5 Entertainment Apps on iOS in Europe Q4 2021
Explore the performance metrics of the top 5 entertainment apps on iOS in Europe during Q4 2021, including downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 entertainment apps on iOS in Europe showed notable trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the performance of these apps.
TikTok
Weekly Revenue: The app experienced a consistent increase in weekly revenue, starting from approximately $1.7M at the end of September and peaking at around $4.5M by the end of December.
Weekly Downloads: TikTok saw a fluctuating yet overall upward trend in downloads, starting from 714K in late September and ending the year strong with around 937K weekly downloads in late December.
Weekly Active Users: The app maintained a steady growth in active users, beginning with approximately 56.9M and closing the quarter at around 58M.
Netflix
Weekly Revenue: Netflix showed a gradual decline in weekly revenue from around $1.5M at the beginning of October to about $1.1M by the end of December.
Weekly Downloads: The app's downloads dropped from 510K in late September to a low of 322K in late November before rebounding to approximately 579K by the end of December.
Weekly Active Users: Active users saw a slight downward trend initially, starting at 24.9M in late September but ending the year with a notable increase, reaching around 25.7M.
Amazon Prime Video
Weekly Revenue: Amazon Prime Video had relatively stable weekly revenue, fluctuating between $590K and $643K through the quarter, peaking at $700K in late November.
Weekly Downloads: Downloads varied throughout the quarter, starting at 247K in late September and experiencing a peak of 310K by the end of December.
Weekly Active Users: The app's active users grew steadily from 4M in late September to about 4.8M by the end of December.
Disney+
Weekly Revenue: Disney+ experienced fluctuations in revenue, starting at around $3M in late September, dipping to $2.2M in late November, and ending at approximately $2.8M in late December.
Weekly Downloads: Downloads showed a similar pattern, beginning at 183K, reaching a peak of 370K at the end of December.
Weekly Active Users: Active users increased significantly, starting from around 6M in late September and reaching 8.5M by the end of December.
HBO Max: Stream TV & Movies
Weekly Revenue: HBO Max's revenue started at around $176K in late October, saw a dip to $53K in mid-November, and then increased to approximately $209K by the end of December.
Weekly Downloads: Downloads varied, starting at 214K in late October, decreasing to 108K in mid-December, and then rising to 174K by the end of the year.
Weekly Active Users: Active users saw a significant increase, from 152K in late October to about 715K by the end of December.
For more detailed insights, visit Sensor Tower.