Top 5 Entertainment Apps on iOS in Egypt - Q4 2021

In Q4 2021, the top five entertainment apps on the iOS platform in Egypt experienced diverse trends in weekly downloads, revenue, and active users. Below, we explore the performance of TikTok, WATCH IT: Drama,Movies, Shahid - ﺷﺎﻫﺪ, OSN+, and حلم.

TikTok saw significant growth in weekly revenue, starting at around $22K at the end of September and peaking at approximately $85K in mid-December. Weekly downloads ranged from 19K to 36K, with a noticeable surge towards the end of December. Active users remained relatively stable, hovering around 1.1M throughout the quarter.

WATCH IT: Drama,Movies experienced fluctuations in weekly revenue, starting at $11K in late September and reaching a high of $27K in mid-December. Downloads varied between 1.1K and 2.4K, with the highest number recorded in early December. Active users showed a mixed trend, peaking at around 6.9K in early December before declining to 4.2K by the end of the year.

Shahid - ﺷﺎﻫﺪ demonstrated a steady increase in weekly revenue, from $8.4K in late September to $16.7K by the end of December. Downloads saw a significant rise, especially in November, reaching up to 11.7K in early December. Active users grew consistently, starting at 13.6K and peaking at 35.8K in early December.

OSN+ had stable weekly revenue, fluctuating between $2.3K and $4K throughout the quarter. Downloads ranged from 1.2K to 2.4K, with a gradual increase towards the end of the year. Active users showed a steady growth, starting at 8.8K and reaching 11.3K by the end of December.

حلم experienced a notable surge in weekly revenue, starting at $619 in late September and peaking at $7.1K in the last week of December. Downloads were minimal for most of the quarter but saw a significant increase to 343 in the final week of December.

These insights highlight the dynamic trends in the entertainment app market in Egypt for Q4 2021. For more detailed analytics and insights, visit Sensor Tower.