AI Insights · Timothy · January 2022
Top 5 Entertainment Apps on iOS in Brazil Q4 2021
A look at the performance of the top 5 entertainment apps on the iOS platform in Brazil during the fourth quarter of 2021, including weekly downloads, revenue, and active user trends.
In the fourth quarter of 2021, the top 5 entertainment applications on the iOS platform in Brazil displayed varied trends in terms of downloads, revenue, and active users. Here's a detailed look at their performance:
Globoplay: Novelas, séries e + saw a fluctuating trend in weekly revenue, peaking at approximately $507K in early November and ending the quarter at around $498K. Weekly downloads experienced a significant spike mid-October at about 132K, while active users peaked at 702K in early November before settling at around 581K by the end of December.
TikTok maintained a strong presence, with weekly revenue peaking at around $416K in mid-December. Weekly downloads saw a steady increase, reaching approximately 179K in the week of December 20. Active users remained consistently high, hovering around 5.6M to 5.9M throughout the quarter.
Disney+ experienced notable revenue growth, peaking at roughly $381K in late November and again at $354K in late December. Weekly downloads saw a significant rise towards the end of the quarter, reaching almost 50K in the last week of December. Active users showed an upward trend, peaking at about 897K in the final week of December.
HBO Max: Stream TV & Movies showed a steady increase in weekly revenue, culminating at approximately $110K in the last week of December. Downloads also saw a substantial rise, peaking at around 102K in the same period. Active users grew consistently, reaching over 509K by the end of the quarter.
Netflix displayed a stable trend in weekly revenue, with figures around $55K to $57K through most of November. Weekly downloads fluctuated, peaking at about 140K in late September and ending the year around 119K. Active users saw a slight decline mid-quarter but rebounded to approximately 4.4M by the end of December.
These insights are based on data from Sensor Tower. For more in-depth analysis and additional metrics, visit Sensor Tower.