Top 5 iOS Books Apps in the UK: Q4 2021 Performance

During the fourth quarter of 2021, the top 5 iOS books applications in the United Kingdom demonstrated notable trends in downloads, revenue, and active users. Data from Sensor Tower provides an insightful look at how these apps performed during this period.

Audible: Audio Entertainment saw consistent growth in weekly revenue, starting at approximately $114K and peaking at around $159K towards the end of November. Downloads fluctuated, beginning at 23K in late September and reaching a high of 26K in the last week of December. Active users hovered around 260K, with a notable increase to 276K in the final week of December.

Amazon Kindle had modest revenue, mostly negligible, except for a few spikes such as $24 in early December. Weekly downloads were steady at around 13K, with a significant jump to 25K in the last week of December. Active users remained stable, averaging around 150K, with a peak of 174K at the end of the quarter.

Wattpad - Read & Write Stories experienced varied weekly revenue, peaking at $26K in late November and ending the quarter at $21K. Downloads saw an upward trend, starting at 9.5K and increasing to 21K by the end of December. Weekly active users showed some fluctuations, starting at 732K and ending at 695K, with a high of 767K in early November.

Goodreads: Book Reviews had no revenue data available. Weekly downloads were consistent, ranging from 3.6K to 4.2K, with a sharp increase to 16K in the final week of December. Active users were stable, averaging around 54K, and peaked at 75K in the last week of December.

Waterstones also had no revenue data. Downloads ranged from 3.1K to 5.9K, with a significant rise to 6.5K in the last week of December. Active users saw a gradual increase, starting at 8.5K and reaching 13K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.