Top 5 Books Apps on iOS in the UK: Q4 2021 Performance

In the fourth quarter of 2021, the top 5 books applications on iOS in the United Kingdom exhibited diverse trends in downloads, revenue, and active users. Below, we delve into the performance metrics of each app based on data from Sensor Tower.

Audible: Audio Entertainment saw a robust performance in Q4 2021. Weekly revenue peaked at around $159K in late November and closed the year at approximately $158K. Weekly downloads fluctuated, starting from around 23K in late September, dipping mid-quarter, and ending strong at about 26K in the last week of December. Active users remained relatively steady, with a slight increase towards the end, reaching about 276K in the final week.

Dreame - Read Best Romance experienced a varied quarter. Weekly revenue started around $46K, peaking at nearly $54K in late October, then gradually decreased to approximately $28K by mid-December before rebounding to about $43K at year-end. Downloads saw a decline from around 2.7K at the start to a low of 1.1K in mid-December, ending the quarter at roughly 2.1K. Active users remained fairly stable, closing the year at approximately 21K.

Wattpad - Read & Write Stories showed consistent performance in terms of revenue, starting at about $23K and reaching a peak of $26K in late November, then ending the year around $21K. Downloads increased notably, beginning at around 9.6K, peaking at over 20K in the last week of December. Active users, however, saw a decline from about 732K at the start to roughly 695K by the end of the quarter.

GoodNovel - Stories & Novels had a modest performance throughout the quarter. Weekly revenue peaked at about $20K in early October, then fluctuated, ending around $17K. Downloads were relatively low, starting at around 700 and closing the year at approximately 1.3K. Active users also saw a slight increase, ending the quarter at about 5.5K.

Radish Fiction exhibited stable revenue trends, peaking at around $14K in late October and ending the quarter at approximately $12K. Downloads were modest, starting from around 600, fluctuating slightly, and closing at about 650. Active users showed a slight decline, starting at around 6.8K and ending the quarter at approximately 6.4K.

For more detailed insights and data, visit Sensor Tower.