AI Insights · Timothy · December 2021
Top 5 Entertainment Apps on Android in Nigeria: Q4 2021
Discover the performance trends of the top entertainment apps on Android in Nigeria during Q4 2021, including downloads, revenue, and active users.
In the fourth quarter of 2021, the top entertainment apps on Android in Nigeria exhibited varied performance trends in terms of downloads, weekly active users, and revenue. Here’s a closer look at how these apps fared:
Netflix experienced a fluctuating trend in weekly downloads, starting with about 26.6K in late September and peaking at 34.6K in mid-October before settling at around 28.4K by the end of December. The app maintained a strong user base with weekly active users ranging from 502K to 569K throughout the quarter.
Showmax 1.0 saw a significant drop in weekly downloads from 85.2K at the start of the quarter to around 10K in mid-October, followed by a gradual increase, reaching approximately 21.3K by the end of December. Weekly active users showed a decline from 324K to 235K, stabilizing towards the end of the quarter.
Google Play Games had a steady decline in weekly downloads, starting at 20.9K and ending at 17.5K. Despite the decrease in downloads, the app maintained a robust weekly active user base, ranging from 2.7M to 3.1M, showing resilience in user engagement.
AVO TV - Live and on-demand TV demonstrated stable weekly downloads, averaging around 14K to 18K throughout the quarter. The app's weekly active users steadily increased from 67K at the beginning of October to approximately 93K by the end of December, indicating growing user engagement.
MyGOtv displayed a fluctuating trend in weekly downloads, starting at 30.2K in late September and dropping to around 8.2K in mid-November, before climbing back to 22.1K by the end of December. Weekly active users showed a downward trend from 107K to 78K, with some fluctuations during the quarter.
These insights highlight the dynamic nature of the entertainment app market in Nigeria. For more detailed data and further analysis, visit Sensor Tower.