Top 5 Entertainment Apps in South Africa: Q3 2021 Performance

In the third quarter of 2021, South Africa's top entertainment apps displayed diverse performance metrics. Data from Sensor Tower highlights the trends for Showmax 1.0, Netflix, DStv, Viu: Dramas, TV Shows & Movies, and Google Play Games.

Showmax 1.0 saw a progressive increase in weekly downloads, starting at approximately 36.5K at the end of June and peaking at around 55.8K by the end of September. The app's weekly active users fluctuated but remained robust, averaging around 526K users, with a peak of approximately 539K in the final week of September.

Netflix maintained a steady stream of revenue, peaking at about $19.1K at the end of September. Weekly downloads also climbed steadily, reaching around 49.9K in the final week. Active users showed a consistent upward trend, starting at about 1.2M and ending the quarter at nearly 1.26M.

DStv exhibited a stable download rate, oscillating between 27.3K to 37.9K throughout the quarter. The app's active users remained fairly steady, averaging around 560K, with a notable increase to approximately 596K in mid-September.

Viu: Dramas, TV Shows & Movies experienced consistent weekly revenue, with a peak of about $3.9K in early August and again in the final week of September. Downloads grew from around 22K to 31.5K over the quarter. Active users remained stable, averaging around 345K, with a slight peak to approximately 358K at the end of September.

Google Play Games demonstrated a steady download rate, fluctuating between 20.9K to 28.7K. Active users showed minor fluctuations, maintaining an average of approximately 1.1M users, peaking at around 1.26M in mid-July.

For more detailed insights into the performance of these apps, visit Sensor Tower.