Top 5 Entertainment Apps in Uruguay Q3 2021

In the third quarter of 2021, the top five entertainment apps in Uruguay—Netflix, HBO Max: Stream TV & Movies, Disney+, Google Play Games, and Paramount+—exhibited interesting patterns in weekly downloads, revenue, and active users. The data comes from Sensor Tower, where more insights can be found.

Netflix saw a steady increase in weekly revenue, starting from approximately $3K at the end of June and reaching around $3.8K by mid-September. Downloads fluctuated but showed an overall upward trend, peaking at 7.8K in the last week of September. Active users experienced a slight decline initially but rebounded to 425K by the end of the quarter.

HBO Max: Stream TV & Movies experienced a significant spike in revenue in the first week of July, reaching around $9.4K, and then stabilized around $3K-$5K for the remainder of the quarter. Downloads saw a sharp decline from 12.6K in late June to 2.3K by the end of September. Active users, however, grew steadily from 11.3K to 33.3K over the same period.

Disney+ maintained a consistent weekly revenue, hovering around $3K-$4K throughout the quarter. Downloads saw a significant drop after mid-July, from 10.9K to 2.6K by the end of September. Active users showed some fluctuation but generally remained stable, ending the quarter with approximately 75K users.

Google Play Games did not generate any revenue but maintained a steady download rate of around 3.8K-4.4K weekly. Active users saw a slight increase, peaking at 75K in early September before declining to around 66K by the end of the quarter.

Paramount+ exhibited a gradual increase in weekly revenue, starting from around $358 and reaching $597 by the end of September. Downloads were quite variable, peaking at 4.9K in early September. Active users also grew significantly, from 1.1K at the end of June to approximately 7.5K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.