AI Insights · Timothy · October 2021
Top 5 Entertainment Apps in Sweden Q3 2021 Performance
In Q3 2021, the top entertainment apps in Sweden showed diverse trends in downloads, revenue, and active users, with TikTok leading in active users and discovery+ topping revenue charts.
Throughout the third quarter of 2021, the top five entertainment apps in Sweden—Disney+, Netflix, TikTok, discovery+, and SVT Play—exhibited varied performance in terms of weekly downloads, revenue, and active users.
Disney+ saw a significant increase in weekly revenue, peaking at approximately $419K in mid-September. Weekly downloads fluctuated, ending the quarter at around 11K, while weekly active users remained relatively stable, closing the quarter at approximately 452K.
Netflix experienced a slight upward trend in weekly revenue, reaching nearly $60K by the end of September. Weekly downloads showed a notable spike towards the end of the quarter, peaking at around 15K in the last week. Active users steadily increased, culminating in over 1M by the end of September.
TikTok demonstrated impressive growth in weekly revenue, which surged to approximately $192K in the final week of September. Downloads also saw a significant increase, peaking at about 24K. The app maintained a strong presence with active users, closing the quarter with approximately 2.6M.
discovery+ led in revenue among the apps, reaching a high of around $304K in early September. Downloads showed a notable peak in late July with approximately 39K, while active users saw a high of around 99K in early August before stabilizing around 48K towards the end of the quarter.
SVT Play had a more modest performance with weekly downloads fluctuating around 8K. Active users remained stable, averaging around 101K throughout the quarter.
These insights, derived from Sensor Tower data, highlight the varying trends and user engagement levels across the top entertainment apps in Sweden during Q3 2021. For more detailed analytics and insights, visit Sensor Tower.