Top 5 Entertainment Apps in Brazil Q3 2021 Performance

In Q3 2021, the top 5 entertainment apps in Brazil—Globoplay: Novelas, séries e +, Disney+, HBO Max: Stream TV & Movies, Crunchyroll, and Netflix—showed notable trends in downloads, revenue, and active users. Data from Sensor Tower reveals these insights into their performance.

Globoplay: Novelas, séries e + experienced fluctuating weekly downloads throughout the quarter, peaking at approximately 293K in the week of July 26. The weekly revenue showed a relatively stable trend, ending the quarter around $693K. Active users saw a significant rise, reaching about 9.8M in late July before declining to 4.6M by the end of September.

Disney+ saw its weekly downloads decline from a high of 641K in early July to about 144K by the end of September. Revenue also fluctuated, with a peak of around $508K in late August. Active users showed a downward trend, starting the quarter at 4M and ending at 2.5M.

HBO Max: Stream TV & Movies had a notable launch week with 1.3M downloads, but this number dropped significantly to around 293K by the end of the quarter. Revenue recorded its highest at approximately $269K in early July, while active users peaked at around 2.1M in late July before stabilizing around 1.8M towards the quarter's end.

Crunchyroll maintained a steady performance with weekly downloads hovering around 78K and revenue peaking at approximately $92K in early September. Active users showed a slight decline from around 967K in early July to 806K by the end of September.

Netflix consistently had high downloads, reaching a peak of approximately 497K in the last week of September. Revenue saw minor fluctuations, ending the quarter at about $51K. Active users remained robust, starting at 33.7M and peaking at 33.8M in the final week of September.

For more detailed insights and data, visit Sensor Tower.