Top 5 Books Apps in South Africa Q3 2021: Unified Platform Performance

The third quarter of 2021 showcased interesting performance trends for the top 5 books apps in South Africa on a unified platform. Here's a detailed look at how each app fared in terms of downloads, revenue, and active users.

Audible: Audio Entertainment saw a steady increase in weekly revenue, peaking at approximately $14.3K by the end of September. Weekly downloads fluctuated throughout the quarter, starting at around 1.6K and ending at 1.2K. The app maintained a consistent active user base, ranging from 31K to 33K.

Dreame - Read Best Romance experienced a peak in weekly revenue in mid-July at $13K, with a gradual decline towards the end of the quarter, closing at around $10K. Downloads saw a significant drop from 7K at the beginning of the quarter to 1.5K by the end. Active users also saw a decline, starting at 35K and closing at around 29K.

Everand: Ebooks and audiobooks had relatively stable weekly revenue, peaking at $3.3K at the end of September. Downloads remained consistent, averaging around 700 per week. The app's active user base hovered around 5.6K throughout the quarter.

Radish Fiction showed a notable increase in weekly revenue, particularly in the last two weeks of September, reaching around $6.6K. Downloads fluctuated but remained around the 2K mark towards the end of the quarter. Active users increased from 6.1K at the start of the quarter to 5.2K by the end.

GALATEA: Novels & Audiobooks saw a decrease in weekly revenue from $5.1K in early July to $4.9K by the end of September. Downloads decreased significantly from 6.4K at the beginning to around 800 by the end of the quarter. Active users also saw a decline, starting at 6.6K and ending at approximately 1.9K.

For more detailed insights and trends, visit Sensor Tower.