Top 5 Books Apps Performance in Nigeria Q3 2021

In the third quarter of 2021, the top five books applications in Nigeria showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:

GoodNovel - Stories & Novels had an interesting quarter. Weekly downloads saw a significant rise, starting from 326 in late June and peaking at 5.4K by the end of August. Weekly revenue showed a mix of fluctuations, reaching approximately $2.1K in late August and early September. Active users followed a similar pattern, starting around 11.9K and hitting a high of 16.7K by the end of August, before dropping to about 12.7K by the end of September.

Everand: Ebooks and audiobooks experienced steady performance in terms of downloads, starting from 708 and ending at 1.1K by the end of September. Revenue saw a modest increase, peaking at $751 in the last week of September. Active users also showed a consistent upward trend, starting from 5.7K and rising to 7.5K by the end of the quarter.

Audible: Audio Entertainment had a relatively stable quarter. Weekly downloads hovered around 600-700, with a slight peak at 783 in mid-September. Revenue remained modest, with a slight peak at $379 in early September. Active users showed minor fluctuations, starting from 4.9K and ending at a similar figure by the end of September.

Wattpad - Read & Write Stories demonstrated robust performance throughout the quarter. Weekly downloads remained strong, ranging from 4K to 5K. Revenue saw some fluctuations, peaking at $486 in mid-July and ending at $455 in the last week of September. Active users stayed consistently high, starting at 68.5K and reaching up to 71.1K by the end of the quarter.

Dreame - Read Best Romance showed a mixed performance. Weekly downloads fluctuated between 700 and 1.6K, while revenue remained relatively stable, peaking at $995 at the end of June and ending at $813 by the end of September. Active users were relatively consistent, ranging from 21.3K to 23.7K throughout the quarter.

These trends provide an insightful overview of the books apps market in Nigeria for Q3 2021. For more detailed insights and data, visit Sensor Tower.