Top 5 iOS Entertainment Apps in Brazil for Q3 2021

Throughout the third quarter of 2021, the top 5 entertainment apps on iOS in Brazil exhibited distinct patterns in weekly downloads, revenue, and active users. Here’s a closer look at their performance based on data from Sensor Tower.

TikTok started the quarter strong with weekly downloads peaking at around 251K in early August. However, the app saw a decline towards the end of September, settling at approximately 98K downloads. Revenue for the app showed a notable increase, reaching about $60K in the final week of September, while weekly active users fluctuated but remained around 5.9M by the end of the quarter.

Netflix maintained a consistent download rate through most of Q3 but saw a significant spike to around 141K downloads in the final week. Revenue remained fairly steady, averaging around $55K weekly. Active users experienced a slight downward trend initially but recovered to approximately 4.5M by the end of September.

HBO Max: Stream TV & Movies had an impressive start with weekly downloads hitting 223K at the beginning of the quarter. Despite a decline to around 36K downloads by the end, the app's revenue peaked at $80K in early September. Active users grew steadily, reaching around 433K by the last week of September.

Amazon Prime Video saw a significant increase in weekly downloads towards the end of the quarter, peaking at approximately 131K. Despite negligible revenue, the app maintained a steady active user base, ending the quarter at around 302K active users.

Disney+ experienced a steady decline in downloads, starting from around 87K in early July to 22K by the end of September. Revenue saw a high of about $302K in the first week of July but dropped to around $129K by the end of the period. Active users also declined, finishing the quarter at approximately 694K.

These trends highlight the dynamic nature of user engagement and monetization strategies within the entertainment app sector in Brazil. For more detailed insights, visit Sensor Tower.