Top 5 iOS Entertainment Apps in Nigeria: Q3 2021 Performance

In the third quarter of 2021, the Nigerian iOS entertainment app market saw notable performances from TikTok, Amazon Prime Video, Netflix, Sticker Maker + Stickers, and IROKOtv. Here’s a detailed look at their performance:

TikTok experienced a significant rise in weekly revenue, starting from around $500 in late June to peaking at $4.7K in the last week of August. Downloads also followed an upward trend, beginning at 15.9K and reaching a high of 41.7K by the end of September. Active users saw a steady increase from approximately 492K to 542K over the quarter.

Amazon Prime Video showed a mixed trend in weekly revenue, with fluctuations between $1.1K and $1.9K, ending the quarter at around $1.3K. Downloads remained relatively stable, hovering between 800 and 1.1K. Active users saw minor fluctuations, starting at around 9.4K and slightly dropping to 8.7K by the end of September.

Netflix had a consistent performance in terms of revenue, maintaining a range of $400 to $600 weekly. Downloads saw a notable spike at the end of August, reaching 12.6K, before stabilizing around 9.1K by the end of the quarter. Active users gradually increased from 124.5K to 138.6K.

Sticker Maker + Stickers experienced a relatively stable revenue, fluctuating around the $500 mark throughout the quarter. Downloads were inconsistent, peaking at 2.3K in early July and dropping to around 1K by the end of September. Active users showed a similar trend, starting at 1.8K and ending at approximately 1.6K.

IROKOtv had a modest revenue performance, ranging between $120 and $310 weekly. Downloads remained steady, averaging around 800 to 900, with slight fluctuations. Active users maintained a stable figure, averaging around 2.5K to 2.7K throughout the quarter.

This data, sourced from Sensor Tower, provides a comprehensive overview of the trends and performance of these top entertainment apps in Nigeria. For more detailed insights, visit Sensor Tower.