Top 5 iOS Entertainment Apps in Africa Q3 2021

The third quarter of 2021 saw significant activity in the entertainment app sector on iOS in Africa. Here, we break down the performance of the top 5 entertainment apps: TikTok, Netflix, WATCH IT: Drama,Movies, Amazon Prime Video, and Shahid - ﺷﺎﻫﺪ.

TikTok from TikTok Ltd. experienced a robust performance with weekly revenue growing from approximately $23.5K at the end of June to around $41.7K by the end of September. Downloads were also impressive, starting at 82.4K in the last week of June and peaking at 134.2K in mid-August. The app maintained a strong user base, with weekly active users increasing from 3.1M to approximately 3.4M over the quarter.

Netflix showed a steady performance in terms of revenue, starting at $23.4K and ending the quarter at about $22.8K. Weekly downloads saw a notable spike in the last week of August, reaching 36.8K, up from 27K at the start of the quarter. Active users also saw an upward trend, increasing from around 648K to 706K by the end of September.

WATCH IT: Drama,Movies had a mixed quarter. Revenue peaked at $28.5K in mid-July but fluctuated, ending at approximately $11.9K. Weekly downloads remained relatively stable, starting at 1.4K and ending at 1.3K. Active users saw a decline from 9.2K to approximately 5.8K by the end of the quarter.

Amazon Prime Video from AMZN Mobile LLC saw a consistent revenue stream, starting at $14.9K and ending at around $15.7K. Downloads were relatively stable, with a slight peak in early July at 4.4K. Active users hovered around 37K throughout the quarter, indicating a stable user engagement.

Shahid - ﺷﺎﻫﺪ from MBC Group saw a decline in revenue from $11.9K to approximately $8.8K. Downloads remained steady, starting at 3.7K and ending at 3.7K. Active users fluctuated, starting at 23K and seeing a slight drop to around 17.9K by the end of September.

For more insights and detailed data, visit Sensor Tower.