Top 5 iOS Books Apps in Europe: Q3 2021 Performance

The third quarter of 2021 saw some interesting trends in the performance of the top 5 books apps on iOS in Europe. Here’s a closer look at how Wattpad - Read & Write Stories, Audible: Audio Entertainment, Amazon Kindle, Storytel - Audiobooks Library, and Litres: Books and audiobooks performed.

Wattpad - Read & Write Stories

During Q3 2021, Wattpad experienced a varied trend in weekly revenue, peaking at approximately $58K in mid-July and ending the quarter around $53K. Weekly downloads showed a downward trend, starting at about 81K and dropping to 59K by the end of September. Active users also saw a decline from around 4.6M to 4.1M over the quarter.

Audible: Audio Entertainment

Audible had a strong performance with a significant increase in weekly revenue, starting at about $70K and reaching approximately $161K by the end of September. Weekly downloads showed a positive trend, starting at around 37K and peaking at 61K in mid-September. Active users increased from 731K to 785K throughout the quarter.

Amazon Kindle

Amazon Kindle’s weekly downloads exhibited a steady increase, beginning at around 37K and reaching 48K by mid-September. Active users showed a gradual rise from approximately 581K to 613K over the quarter.

Storytel - Audiobooks Library

Storytel’s weekly revenue fluctuated, starting at about $205K, dropping to $169K in mid-September, and ending the quarter at $184K. Weekly downloads remained relatively stable, hovering around 33K to 37K. Active users saw an upward trend, increasing from 473K to 547K by the end of September.

Litres: Books and audiobooks

Litres showed a consistent performance in weekly revenue, starting at around $170K and peaking at $214K in early August before stabilizing around $180K. Weekly downloads ranged between 24K and 29K throughout the quarter. Active users remained fairly stable, fluctuating around 167K to 179K.

For more detailed insights and data, visit Sensor Tower.