Top 5 Entertainment Apps on Android in South Africa Q3 2021

The third quarter of 2021 saw notable activity in the entertainment app category on Android in South Africa. Here, we highlight the performance trends of the top 5 apps: Showmax 1.0, Netflix, DStv, Google Play Games, and Viu: Dramas, TV Shows & Movies.

Showmax 1.0

Showmax 1.0 experienced a fluctuating download trend, starting the quarter with around 32.4K downloads and peaking at 53.2K in the final week of September. Weekly active users showed a mixed trend but generally hovered around the 500K mark, peaking at approximately 515.9K in the last week of the quarter.

Netflix

Netflix saw consistent download numbers, starting at about 24.9K and reaching a peak of 42.7K by the end of September. Active user counts remained strong, beginning the quarter with roughly 941.2K users and closing at around 989.5K.

DStv

DStv's downloads showed a steady increase, starting at 22.1K and peaking at 32.8K in mid-September. The active user base remained stable, averaging around 470K, with a peak of approximately 508.2K in mid-September.

Google Play Games

Google Play Games maintained a steady download rate, ranging from 21.9K to 28.7K throughout the quarter. The active user count showed a slight decline from 1.25M at the start of July to around 1.11M by the end of September.

Viu: Dramas, TV Shows & Movies

Viu saw a gradual increase in downloads, starting at 21.1K and closing at 30.9K by the end of September. Weekly revenue fluctuated, peaking at around $3K towards the end of the quarter. Active users saw a slight upward trend, ending the quarter with approximately 351.2K users.

This data, sourced from Sensor Tower, provides a snapshot of the entertainment app landscape on Android in South Africa for Q3 2021. For more detailed insights, visit Sensor Tower.