Top 5 Entertainment Apps Performance in Egypt - Q2 2021

In the second quarter of 2021, Egypt's top entertainment apps showcased dynamic performance across various metrics, as revealed by Sensor Tower data. Here's a closer look at how each of these apps fared in weekly downloads, revenue, and active users.

WATCH IT: Drama,Movies saw significant fluctuations in its weekly downloads, starting strong with 44K in the first week of April and peaking at 221K in mid-April. However, by the end of June, downloads had tapered off to around 13.5K. The app's weekly revenue followed a similar pattern, reaching a high of approximately $58K in mid-April and then decreasing to about $26.5K by the end of June. Active users also mirrored this trend, starting at 193.5K at the end of March, peaking at 417.6K in mid-April, and dropping to about 78.3K by the end of June.

Shahid - ﺷﺎﻫﺪ experienced a notable increase in weekly downloads early in the quarter, peaking at 173.5K in mid-April before stabilizing around 34.7K by the end of June. Revenue for this app showed a steady increase, starting at $11.8K at the end of March and reaching around $13K by the end of June. Active users also saw a peak in mid-April at 413.6K but gradually decreased to 157.8K by the end of June.

TikTok maintained a robust presence in Egypt with impressive weekly downloads, consistently ranging between 260K to 466K throughout the quarter. The app's weekly revenue showed a rising trend, beginning at $14.7K at the end of March and climbing to approximately $37.3K by the end of June. Active users remained strong, fluctuating between 14.5M to 17.2M during the quarter.

Ahlan - Group Voice Chat Rooms displayed moderate performance with weekly downloads peaking at 9K in late May and dropping to around 2.1K by the end of June. Revenue had a notable peak at $9.3K in late May but generally remained around $3.5K to $5.5K for most of the quarter. Active users also showed a decreasing trend from 27.4K at the end of March to about 20.3K by the end of June.

OSN+ had a mixed quarter with weekly downloads peaking at 34.2K in mid-April and then stabilizing around 5.2K by the end of June. Revenue showed consistency, starting at $4.4K at the end of March and reaching around $5K by the end of June. Active users peaked at 110.9K in mid-April but decreased to about 47K by the end of June.

These insights are derived from Sensor Tower's comprehensive data, providing a detailed look into the performance of Egypt's top entertainment apps in Q2 2021. For more in-depth analysis and trends, visit Sensor Tower.