Top 5 Books Apps Performance in South Africa, Q2 2021

In the second quarter of 2021, the top 5 book applications on the unified platform in South Africa displayed varied performance trends, as reported by Sensor Tower.

Wattpad - Read & Write Stories showed a notable increase in weekly downloads, starting from 4.7K at the beginning of April and reaching approximately 6.9K by the end of June. Weekly revenue also saw fluctuations, with an initial value of around $1K, peaking at $1.9K in the last week of June. The app maintained a strong presence with weekly active users rising from 58.8K to 63.3K over the quarter.

Anyplay Audio books & Podcasts experienced a diverse trend in weekly revenue, starting at $564 and peaking at $2.1K in mid-May before stabilizing around $1.6K towards the end of June. Downloads increased from 623 to 2.1K, reflecting a growing interest in the app throughout the quarter.

The Amazon Kindle app maintained steady weekly downloads, with figures hovering around 2K, and a peak of 2.2K in late June. The app's active users remained relatively stable, fluctuating slightly around the 165K mark.

Audible: Audio Entertainment reported consistent weekly revenue, starting at $11.3K and ending at $12.7K. Weekly downloads exhibited a gradual increase, reaching 1.6K by the end of June, while active users remained steady, averaging around 31.5K throughout the quarter.

Google Play Books & Audiobooks recorded the highest average weekly downloads among the top apps, starting at 8K and ending at approximately 6.8K. The app's active users slightly decreased from 1.23M to 1.14M over the quarter, maintaining its position as a leading platform for book lovers.

For further insights into these apps and more, visit Sensor Tower.