Top 5 Books Apps Performance in New Zealand Q2 2021

During the second quarter of 2021, the top 5 books applications in New Zealand demonstrated diverse performance trends across downloads, revenue, and active users. Here’s a closer look at each of these apps based on data from Sensor Tower.

Audible: Audio Entertainment experienced a steady increase in weekly revenue, peaking at approximately $4.1K by the end of June. Weekly downloads, however, showed a declining trend, starting from 3.3K at the beginning of April and dropping to around 2.1K by the last week of June. The app's weekly active users fluctuated slightly but remained relatively stable, closing the quarter at about 45.2K.

Wattpad - Read & Write Stories showed an upward trend in weekly revenue, reaching a peak of around $3.1K by the end of June. Weekly downloads remained relatively stable, with minor fluctuations, ending the quarter at approximately 1.2K. The app’s active users also saw a stable trend, maintaining around 26.8K to 27.1K throughout the quarter.

Amazon Kindle did not generate any revenue during this period. However, its weekly downloads remained consistent, averaging around 900 to 1K, with a slight dip to 879 in the last week of June. The app’s active users showed a stable trend, hovering around 27K throughout the quarter.

Libby, the Library App also did not generate any revenue during this period. Weekly downloads exhibited minor fluctuations, ranging from 742 to 935, and concluded the quarter at 785. The app’s active users showed a steady trend, ending the quarter at approximately 12.1K.

Dreame - Read Best Romance displayed a mixed performance. Weekly revenue peaked at around $12.5K in early April but saw a decline towards the end of the quarter, finishing at approximately $9.8K. Weekly downloads varied, peaking at 1.2K in early April and ending at 659 by the last week of June. The app’s active users saw a slight decline from 6.3K at the beginning of April to about 5.5K by the end of June.

For more detailed insights and data, visit Sensor Tower.