Top 5 Books Apps Performance in Ghana: Q2 2021

The second quarter of 2021 brought interesting trends in the performance of the top 5 books applications on the unified platform in Ghana. Here's a closer look at each app's performance metrics, based on data provided by Sensor Tower.

Audible: Audio Entertainment saw its weekly revenue fluctuate, peaking at approximately $106 in mid-June. Weekly downloads reached their highest at 203 around the same time, while active users remained relatively stable, varying from 1.2K to 1.4K throughout the quarter.

Everand: Ebooks and audiobooks experienced moderate weekly revenue changes, with a high of $66 at the end of June. Downloads surged to 297 in early June, and there was a gradual increase in active users, peaking at 1.5K in early June.

Wattpad - Read & Write Stories showed a notable increase in weekly revenue, reaching up to $244 in early May. The app maintained a strong download rate, peaking at 911 mid-June, and consistently engaged a large active user base of around 14K.

GoodNovel - Stories & Novels experienced a decline in both weekly revenue and downloads over the quarter. Revenue started at $1.6K at the end of March and dropped to $629 by the end of June, while downloads fell sharply from 2.3K to 53 in the same period. Active users decreased from 7.1K to 3.1K.

Finally, Dreame - Read Best Romance maintained steady weekly revenue, with minor fluctuations, ending the quarter at $293. Downloads peaked at 664 in early June, and active users also saw an increase, reaching up to 8K around the same time.

For more detailed insights and analysis, be sure to visit Sensor Tower.