Top 5 Entertainment Apps on iOS in Africa Q2 2021

During the second quarter of 2021, the top five entertainment apps on the iOS platform in Africa showcased notable performances. These apps include TikTok, Netflix, WATCH IT: Drama,Movies, Shahid - ﺷﺎﻫﺪ, and DStv Stream. Below is a detailed look at their performance metrics.

TikTok experienced a robust quarter in terms of revenue and downloads. Weekly revenue saw a sharp increase from approximately $9.8K at the start of April to a peak of $23.4K by the end of June. Downloads exhibited a similar upward trend, starting at about 60.9K weekly downloads and reaching 82.4K by the last week of June. Active users remained consistently high, fluctuating between 2.8M and 3.1M throughout the quarter.

Netflix maintained steady weekly revenue, averaging around $21K to $25K over the quarter. Downloads also showed a consistent increase, beginning at 23.3K and climbing to 27K by the end of June. Active user numbers also demonstrated growth, starting at 624.9K and increasing to 648.5K by the last week of June.

WATCH IT: Drama,Movies had varied performance metrics. Weekly revenue fluctuated, peaking at $31.1K in mid-June. Downloads saw a significant spike in early April, reaching 39.8K, but later settled around 1.4K by the end of June. Active users peaked at 45.6K in mid-April and then gradually declined to 9.2K by the end of the quarter.

Shahid - ﺷﺎﻫﺪ showed a steady increase in weekly revenue, starting at $9.8K and rising to $11.9K by the end of June. Downloads spiked in early April at 26.2K but declined to around 3.7K by the end of June. Active users followed a downward trend from 54.9K in mid-April to 22.9K by the end of June.

DStv Stream did not generate revenue during this period but showed positive trends in downloads and active users. Weekly downloads increased from 6.7K to 9.5K by the end of June. Active users remained stable, starting at 138.7K and reaching 151.6K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, please visit Sensor Tower’s platform.