AI Insights · Timothy · July 2021
Top 5 iOS Entertainment Apps in the US for Q2 2021
Discover the weekly performance of the top 5 entertainment apps on iOS in the United States during Q2 2021, including trends in downloads, revenue, and active users.
The second quarter of 2021 saw interesting trends in the performance of top entertainment apps on iOS in the United States. Here's a closer look at the weekly downloads, revenue, and active user metrics for the top 5 apps: HBO Max: Stream TV & Movies, Disney+, Hulu: Stream TV shows & movies, Netflix, and Crunchyroll.
HBO Max: Stream TV & Movies
HBO Max from WarnerMedia saw a varied performance throughout the quarter. Weekly revenue peaked at approximately $5.9M in late March and experienced fluctuations, ending the quarter around $5.1M. Downloads showed a notable drop from 1.3M at the end of March to around 341K by the end of June. Active users fluctuated, starting at 3.9M in late March and closing the quarter at about 3.8M.
Disney+
Disney+ maintained a steady revenue stream, peaking at about $5M in mid-April and ending the quarter at around $4.2M. Downloads saw a significant increase, particularly in June, growing from 369K at the start of the quarter to 474K by the end. Active users demonstrated a consistent rise, starting at 5.8M in late March and reaching approximately 6.8M by the end of June.
Hulu: Stream TV shows & movies
Hulu experienced stable revenue, with weekly earnings hovering around $2.7M to $2.9M throughout the quarter. Downloads remained relatively constant, averaging around 330K per week. Active users showed minor fluctuations, starting at 12.6M in late March and ending at approximately 12.2M by the end of June.
Netflix
Netflix's weekly revenue remained fairly stable, ranging from $2M to $2.1M throughout the quarter. Downloads were consistent, with weekly numbers around 420K to 460K. Active users saw a slight increase, starting at 19.1M in late March and peaking at 19.9M by the end of June.
Crunchyroll
Crunchyroll showed a steady increase in revenue, starting at $980K in late March and peaking at around $1.5M by the end of June. Downloads remained steady, averaging around 90K per week. Active users saw a decline from 2M at the start of the quarter to approximately 1.7M by the end of June.
For more insights and detailed analytics, visit Sensor Tower.