AI Insights · Timothy · July 2021
Top 5 Entertainment Apps on iOS in Brazil for Q2 2021
Discover the performance trends of the top 5 entertainment apps on iOS in Brazil during Q2 2021, including weekly downloads, revenue, and active users.
In Q2 2021, the top 5 entertainment apps on iOS in Brazil demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how Globoplay: Novelas, séries e +, Disney+, Netflix, HBO GO ® - Filmes e séries, and TikTok performed during this period.
Globoplay: Novelas, séries e + saw its weekly revenue peak at approximately $620K in early June, with a notable increase in downloads reaching around 84K in late March. The app's active users fluctuated, peaking at around 1.47M at the start of the quarter and settling at approximately 836K by the end of June.
Disney+ experienced a significant spike in weekly revenue, hitting about $389K in the third week of June. Weekly downloads also saw a strong upward trend, reaching approximately 76K in the last week of June. Active users for Disney+ increased steadily, peaking at around 1.15M by the end of the quarter.
Netflix maintained a steady weekly revenue, averaging around $60K to $67K throughout the quarter. The app saw a rise in weekly downloads, peaking at nearly 101K in mid-June. Active users remained consistent, hovering around 4.5M throughout the period.
HBO GO ® - Filmes e séries showed a mixed performance. Weekly revenue reached about $55K in early June before declining to around $1K by the end of the month. Downloads peaked at approximately 14K in late May, while active users peaked at around 39K in the same period before declining to about 28K by the end of June.
Lastly, TikTok demonstrated strong weekly downloads, peaking at around 276K in early May. Revenue trends were relatively stable, with a peak of about $75K in mid-April. Active users for TikTok remained robust, peaking at approximately 5.95M in early May and gradually declining to around 5.67M by the end of June.
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