Top 5 Books Apps on iOS in New Zealand: Q2 2021

In the second quarter of 2021, the top 5 books applications on iOS in New Zealand showcased diverse trends in downloads, revenue, and active users. Here’s a detailed look at the performance of each app, based on data from Sensor Tower.

Audible: Audio Entertainment experienced a notable increase in weekly revenue, starting at approximately $1K in late March and peaking at around $4K by mid-June. Weekly downloads fluctuated slightly but remained around the 900 to 1K range, while weekly active users saw a slight decline from 14.3K to 13.5K over the quarter.

Wattpad - Read & Write Stories showed a steady revenue stream, rising from $1.2K at the end of March to $2.3K by the end of June. Downloads generally hovered between 700 and 900, with a few spikes. Active users remained consistent, ranging from 20K to 21K throughout the quarter.

Amazon Kindle maintained a stable download rate, with weekly figures ranging from 466 to 569. The number of active users saw minor fluctuations but stayed around 7K. Notably, this app did not generate any revenue during this period.

Libby, the Library App had a steady download rate, with weekly figures between 380 and 447. Active users saw a slight increase from 5.1K to 5.5K over the quarter. This app did not report any revenue.

Dreame - Read Best Romance faced a decline in weekly revenue, starting at $6.4K in late March and dropping to $3.6K by mid-June, before recovering to $6K by the end of June. Downloads remained relatively low, mostly between 100 and 220. Active users fluctuated slightly, staying within the range of 1.6K to 1.9K.

For more detailed insights and data trends, visit Sensor Tower.