AI Insights · Timothy · July 2021
Top 5 Books Apps on iOS in the UK for Q2 2021
Discover the performance trends of the top 5 books apps on iOS in the UK during Q2 2021. Data sourced from Sensor Tower.
The second quarter of 2021 saw interesting trends among the top 5 books apps on iOS in the United Kingdom. Here’s a closer look at how these apps performed in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.
Wattpad - Read & Write Stories experienced consistent weekly revenue, peaking at around $20.7K in the week of May 31. Downloads fluctuated, with a high of approximately 16.7K in the week of April 5 and a low of about 11.9K in the week of April 19. The app’s active users grew steadily, reaching around 903K by the end of June.
Audible: Audio Entertainment saw a significant increase in weekly revenue, starting at around $2.8K at the end of March and soaring to approximately $43.7K by the end of June. Weekly downloads remained relatively stable, averaging around 12K, with a slight peak of about 13.5K in mid-June. Active users hovered around 240K throughout the quarter.
Amazon Kindle maintained a steady download rate, with weekly numbers fluctuating between 10.5K and 13K. Active users also remained stable, ranging from 143K to 158K over the quarter.
Libby, the Library App had a modest performance with weekly downloads ranging from around 2.2K to 6.2K. Active users saw minimal fluctuations, staying around 15K throughout the quarter.
Goodreads: Book Reviews had a consistent weekly download rate, peaking at about 4.1K at the end of June. Active users showed a slight decline, starting at around 55K at the end of March and ending at approximately 49K by the end of June.
These insights provide a snapshot of the performance of the top books apps on the iOS platform in the UK for Q2 2021. For more detailed data and insights, visit Sensor Tower.