AI Insights · Timothy · July 2021
Top 5 iOS Books Apps in Europe Q2 2021
Discover the performance trends of the top 5 iOS Books apps in Europe during Q2 2021, including weekly downloads, revenue, and active users.
In the second quarter of 2021, the top 5 Books applications on iOS in Europe demonstrated noteworthy trends in downloads, revenue, and active users. Here’s a closer look at their performance based on data from Sensor Tower.
Wattpad - Read & Write Stories saw a steady increase in weekly revenue, peaking at approximately $51K in the final week of June. Weekly downloads showed fluctuations, reaching a high of around 92K in mid-April. Active users consistently grew, from about 3.9M at the beginning of the quarter to over 4.6M by the end of June.
Amazon Kindle maintained a stable download rate throughout the quarter, with weekly downloads ranging from 35K to 46K. Active users demonstrated slight variations, starting at 602K and ending the quarter at around 580K.
Audible: Audio Entertainment experienced a significant increase in weekly revenue, peaking at approximately $70K in the last week of June. Weekly downloads remained relatively stable, with numbers around 36K to 43K. Active users showed a slight decline, starting at 740K and ending at 731K.
Storytel - Audiobooks Library had a strong revenue performance, with weekly earnings peaking at around $210K in late April. Weekly downloads remained consistent, averaging around 26K to 32K. Active users saw minor fluctuations, ending the quarter at approximately 473K.
Litres: Books and audiobooks saw a stable revenue trend, with weekly figures reaching up to $195K in mid-June. Weekly downloads ranged from 21K to 25K, while active users stayed relatively stable at around 170K to 176K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.