Top 5 Books Apps on iOS in Australia: Q2 2021 Performance

The second quarter of 2021 saw notable activity in the Books category on iOS in Australia. Let's delve into the performance of the top 5 book applications, highlighting trends in weekly downloads, revenue, and active users.

Audible: Audio Entertainment experienced a significant increase in weekly revenue, starting at approximately $1.9K at the end of March and peaking at almost $34K by the end of June. Weekly downloads remained relatively stable, fluctuating between 6.8K and 8.3K. However, weekly active users showed a slight decline from 125.9K at the beginning of April to 117.2K by the end of June.

Wattpad - Read & Write Stories saw its weekly revenue range from $9.2K to $12.7K, with a peak in late May. Weekly downloads were somewhat consistent, generally hovering around 4K to 5K, with a noticeable increase to 6.4K in the last week of June. Active users showed a steady increase from 284.9K in late March to over 309K by the end of June.

Amazon Kindle maintained a steady download rate, fluctuating between 3.2K and 4.4K throughout the quarter. The app's weekly active users remained relatively stable, with numbers around 48K to 50K.

Libby, the Library App had weekly downloads ranging from 1.6K to 2.3K, with a peak at the beginning of April. Active users consistently hovered around 14.5K to 15.2K throughout the quarter.

BorrowBox Library showed weekly downloads between 1.5K and 2.1K, with a noticeable peak towards the end of June. Active users remained steady, generally around 14.2K to 15.3K.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.