AI Insights · Timothy · July 2021
Top 5 Books Apps on iOS in the UK Q2 2021
Explore the performance of the top 5 Books apps on iOS in the UK during Q2 2021, including trends in downloads, revenue, and active users.
In the second quarter of 2021, the top 5 Books apps on iOS in the United Kingdom showcased interesting trends in weekly downloads, revenue, and active users. Here's a closer look at their performance, based on Sensor Tower data.
Dreame - Read Best Romance from STARY PTE. LTD. saw fluctuating weekly revenue, peaking at approximately $55K in early April and experiencing a dip to around $34.5K in mid-June. Weekly downloads for the app varied, reaching a high of 3.5K at the end of May, while active users ranged from 14.1K to 19.1K over the quarter.
Wattpad - Read & Write Stories by Wattpad Corp had a robust performance, with weekly revenue peaking at about $20.7K in late May. Downloads were strong, maintaining an average of around 14K to 16K weekly, and active users steadily increased from 661K to over 903K by the end of June.
GoodNovel - Stories & Novels from SINGAPORE NEW READING TECHNOLOGY PTE. LTD. experienced a varied revenue trend, with a high of approximately $23K in late June. Downloads were inconsistent, with a notable drop to 136 in mid-June but rebounding to over 1K by the end of the month. Active users showed a slight decline overall, ending the quarter at around 4K.
Audible: Audio Entertainment by Audible, Inc. demonstrated a significant upward trend in revenue, starting at $2.8K in late March and reaching $43.7K by the end of June. Weekly downloads remained steady, ranging from 10K to 13.5K, while active users hovered around the 240K mark throughout the quarter.
Radish Fiction from Radish Media saw weekly revenue peaking at approximately $19.7K in early May, with downloads fluctuating and reaching a low of 668 in early June. Active users showed a slight decline, ending the quarter at around 7.6K.
These insights underline the dynamic nature of the Books category on the iOS platform in the UK. For more detailed analytics and trends, visit Sensor Tower.