Top 5 Entertainment Apps on Android in Italy for Q2 2021

In Q2 2021, the Italian Android market saw significant activity in the entertainment app category, with Disney+, Twitch: Live Streaming, discovery+ | Stream TV Shows, Viki: Asian Dramas & Movies, and Crunchyroll emerging as the top performers. Below are the trends in weekly downloads, revenue, and active users for these apps.

Disney+ experienced a fluctuation in weekly revenue, starting at approximately $174K at the end of March and peaking at around $183K in early April before dropping to about $76K by mid-May. The app saw a resurgence towards the end of June, reaching roughly $100K. Downloads showed a similar pattern, starting at 30.5K and dipping to 14.7K by mid-May, then rebounding to over 40K by the end of June. Active users fluctuated slightly but remained strong, starting at 980K and ending the quarter at 986K.

Twitch: Live Streaming maintained a consistent weekly revenue around the $40K-$50K mark, with minor variations. Downloads started strong at 43K in late March, gradually decreasing to about 17.6K by the end of June. Active users exhibited a slight decline, starting at 1.32M and ending at approximately 1.29M.

discovery+ | Stream TV Shows saw a steady increase in weekly revenue from about $6.7K in late March to a peak of approximately $14K by late June. Downloads started at 19.9K, saw a mid-quarter dip, and ended at around 10K. Active users remained relatively stable, starting at 47.8K and peaking at around 52.2K mid-June before slightly declining to 44.2K by the end of the quarter.

Viki: Asian Dramas & Movies had modest weekly revenue, ranging from $3.4K to a peak of $5.5K in late June. Downloads started at 5.4K, dipped to 1.1K by mid-June, and slightly increased to around 1.6K by the end of the quarter. Active users saw a general decline from 55.6K in late March to 41.5K by the end of June.

Crunchyroll demonstrated a gradual increase in weekly revenue, starting at around $3K and peaking at roughly $4.3K by the end of June. Downloads followed a similar trend, starting at 7.9K and ending at 5.8K. Active users fluctuated but remained relatively stable, starting at 54.3K and ending at 46.5K.

These insights are based on data from Sensor Tower, which provides more detailed analytics and trends for app performance.