Top 5 Book Apps in the UK: Q1 2021 Performance Snapshot

In the first quarter of 2021, the United Kingdom's voracious readers have been actively engaging with top book applications, according to data gathered by Sensor Tower. Here's a breakdown of how the top 5 book apps fared in terms of downloads and user activity.

Amazon Kindle, despite not generating revenue during this period, saw a peak in downloads at 40 thousand in the second week of January, followed by a gradual decline to 20 thousand by the end of March. The app's weekly active users started at a strong 600 thousand in late December, decreasing over time to 500 thousand by the end of the quarter.

Audible: Audio Entertainment showed a more positive revenue trend, with earnings rising from 2 thousand in the last week of December to peak at nearly 3 thousand in early March. Downloads began at 50 thousand, saw a slight increase to 50 thousand in the first week of January, and then followed a downward trend to 20 thousand by March end. Active users fluctuated, starting at 780 thousand, peaking at 800 thousand in mid-March, and closing the quarter at 700 thousand.

Wattpad - Read & Write Stories experienced a revenue increase from 10 thousand to 20 thousand by March's end. The app's downloads hit a high of 20 thousand in January, before falling to 20 thousand in March. Weekly active users showed a steady increase from 550 thousand to an impressive 800 thousand in the same period.

Goodreads: Book Reviews didn't generate revenue, but downloads started at 10 thousand in late December, dipped to under 10 thousand in February, and then slightly rebounded to 10 thousand by the end of March. Weekly active users showed a decreasing trend from 100 thousand to 90 thousand over the quarter.

Lastly, Libby, by OverDrive, also with zero revenue, saw an upward trend in downloads from 4 thousand to 10 thousand. The weekly active users remained relatively stable, hovering around 30 thousand throughout the quarter.

While these trends provide a snapshot of the book app market in the UK for Q1 2021, detailed insights and further data can be found on Sensor Tower.