U.S. iOS Books Apps Q1 2021 Performance Snapshot

In the first quarter of 2021, the top five books applications on the iOS platform demonstrated varied trends across downloads, revenue, and weekly active users in the United States. Data from Sensor Tower offers an insightful glimpse into their performance during this period.

Audible: Audio Entertainment saw a steady increase in revenue, climbing from $829K in the last week of December 2020 to $1.6M by the end of March 2021. Downloads peaked in early January at 149K before gradually declining to 104K by the end of March. Weekly active users showed a decreasing trend, starting at 1.7M and ending the quarter at 1.6M.

Dreame - Read Best Romance experienced fluctuating revenue, with a notable peak of $435K in the last week of March. Downloads saw a general decline, dropping from 12K at the end of December to around 4.4K by March's end. Weekly active users remained relatively stable, starting at 98K and slightly increasing to 90K in the same period.

WebNovel - Read Novels & Manga had an overall declining revenue trend, with a slight uptick to $282K in the last week of March. Their downloads decreased from 16.7K to 6.4K, while active users had minor fluctuations, ending the quarter at 114K.

GoodNovel - Stories & Novels showed a mixed revenue trend, with a peak of $307K in late March. Downloads reached their highest at 14.9K in mid-February, then fell to 5.8K by quarter-end. Weekly active users peaked at 59K in mid-February before settling at 52K.

Lastly, Tappytoon Comics & Novels revenue trended upwards, ending the quarter at $199K. Downloads had a significant increase to 14.5K in early March, yet ended at 9.6K. Active users saw growth mid-quarter with 112K, but concluded the quarter at 97K.

For more insights into the performance of these apps and others in the Books category, Sensor Tower's comprehensive analytics tools can provide a deeper understanding.