Top 5 Book Apps in the US Show Varied Performance in Q4 2020

In the fourth quarter of 2020, the United States book application market saw a range of performance metrics across the top 5 apps on the unified platform of iOS and Android. Sensor Tower's comprehensive data sheds light on these trends.

Audible: Audio Entertainment experienced a robust increase in revenue, climbing from $542K in the last week of September to $829K by the year's end. Downloads also saw an upward trajectory, with a significant jump from 202K to 242K in the same period. Weekly active users peaked at nearly 2.9M in the final week of December.

Amazon Kindle, despite not generating revenue through the app, maintained a healthy download rate, ending the year with 158K downloads from 113K at the start of the quarter. The app's weekly active users saw a notable increase, rising from 3.8M to 4.2M in the final week of December.

Wattpad - Read & Write Stories showed fluctuations in revenue, starting at $97K and reaching a high of $171K in the week of November 23 before settling at $127K at the quarter's end. Downloads declined mid-quarter but recovered to 133K, and weekly active users saw a high of 3.9M in November.

Libby, by OverDrive did not generate revenue but saw downloads increase from 50K to 72K. Weekly active users also grew, with an upsurge from 1.1M to 1.2M by the quarter's close.

Yarn - Chat & Text Stories had its revenue ascend from $48K to $72K, despite a dip in downloads from 45K to 46K. Weekly active users fluctuated, with an outstanding increase to 75K in the third week of December.

For a more in-depth analysis and further insights into the performance of these book applications, Sensor Tower's platform provides detailed data and analytics.