AI Insights · Timothy · January 2021
Top 5 Book Apps' Performance in France Q4 2020
An overview of the top 5 book apps' performance in France during the fourth quarter of 2020, highlighting downloads and user engagement data.
In the last quarter of 2020, the French market showed varying trends in the performance of leading book applications on the unified platform. Sensor Tower provides a detailed look at these trends, offering more insights into the apps' downloads and weekly active users.
Wattpad - Read & Write Stories experienced a steady increase in weekly active users, rising from approximately 745K in the last week of September to around 780K at the end of December. Downloads peaked in the third week of December with over 21K, while revenue saw a significant jump to nearly $7K in the last week of November.
Audible: Audio Entertainment noted an impressive hike in downloads, concluding the quarter with over 42K downloads in the final week of December. Notably, its weekly active users surged to over 526K in the same period, and revenue peaked at approximately $518 during the last week of December.
Despite Amazon Kindle reporting no revenue, downloads and weekly active users showed positive trends. Downloads spiked to over 17K in the third week of December, and active users reached roughly 265K by the end of the quarter.
LibriVox Audio Books demonstrated a remarkable surge in downloads, from about 3K at the start of the quarter to an impressive 69K by the end. The app's weekly active users followed a similar upward trajectory, ending the year with over 38K active users in the last week of December.
Finally, Dreame - Read Best Romance showed fluctuating download numbers, with a notable peak of over 13K downloads in the last week of November. Its weekly active users also witnessed growth, concluding the quarter with nearly 8K users.
The data provided by Sensor Tower underscores the dynamic nature of the book app market in France during Q4 2020, with each app showing unique trends in user engagement and downloads.