Q4 2020 Performance of Top 5 Book Apps in Europe

As the year 2020 came to a close, the European market for book applications saw varying trends across the top 5 platforms. Sensor Tower's data offers a glimpse into the performance of these leading apps.

Wattpad - Read & Write Stories finished the year with a significant uptick in downloads, jumping from 126K in the last week of September to over 204K by the end of December. Weekly active users followed a similar upward trajectory, increasing from 6.2M to over 7M in the same period.

Audible: Audio Entertainment also experienced growth, with downloads peaking at approximately 248K in the final week of December, up from 173K at the start of Q4. The app's weekly active users surged in the last week of December to nearly 2.8M.

For Amazon Kindle, while revenue data was not applicable, downloads and weekly active users showed a positive trend. Downloads increased from 94K to over 153K, and active users saw a rise from 1.8M to over 2.1M by the year's end.

Storytel: Audiobooks & Ebooks observed some fluctuations in revenue, with the highest recorded at nearly $295K in late November. Downloads peaked at 134K in late December, while weekly active users reached over 1.2M.

Lastly, Litres: Books and audiobooks saw its revenue hit a high of over $200K in late November, but downloads remained relatively stable, with a slight increase to 109K in the final week of December. Active users experienced a dip to 794K in the third week of December but recovered to over 832K in the last week.

These trends illustrate the dynamic nature of the book applications market in Europe. For those interested in more detailed insights, Sensor Tower's platform offers an in-depth analysis of the app performance data.