Q4 2020 Performance of Top Books Apps in Australia

As the year 2020 came to a close, the book application market in Australia saw varied trends across the top five apps on the unified platform. This review, sourced from Sensor Tower's rich data sets, provides an overview of how these apps performed in terms of downloads and weekly active users.

Audible: Audio Entertainment, the popular audiobook platform, experienced a fluctuating revenue trend in Q4, ending the year on a high note with $1M in the last week of December. Downloads saw a steady increase, culminating in 21K in the final week, while weekly active users peaked at 304K in late September, concluding the quarter at around 273K.

Wattpad - Read & Write Stories had its revenue peak at $12K in late November, and the app maintained a consistent download rate, ending the quarter with nearly 7K downloads. The app's weekly active users showed an upward trend, reaching approximately 225K in the last week of December.

Amazon Kindle did not generate revenue during this period, but it did see a rise in downloads, peaking at 9K in the final week of the year. The app's weekly active users showed a significant increase, jumping to over 102K by the end of December.

BorrowBox Library also reported no revenue, but downloads saw a slight upward trend, reaching 3K in the last week of December. The app's weekly active users gradually increased throughout the quarter, ending at 24K.

Lastly, Libby, by OverDrive, which also did not report revenue, witnessed a spike in downloads to 3K in the final week. Its weekly active users saw a healthy rise, reaching almost 29K by the end of the quarter.

For more in-depth insights and detailed analytics, Sensor Tower's platform is the go-to source for understanding app performance and market trends.