Q4 2020 Performance of Top 5 Book Apps on iOS in the UK

In the fourth quarter of 2020, the book application landscape on the iOS platform in the United Kingdom saw significant user activity. Data from Sensor Tower provides insights into how these apps fared in terms of downloads, revenue, and weekly active users.

Audible: Audio Entertainment experienced a steady increase in revenue, ending the quarter with $1.8M in the last week of December, up from $856K at the beginning of October. Downloads peaked at 21.5K in the last week of December, while weekly active users saw a dip in late November before rebounding to 291K in the final week of 2020.

Amazon Kindle did not generate revenue during this period, but downloads showed an upward trend, finishing at 21.8K in December, a notable rise from 15.5K in late September. The app's weekly active users also peaked in the last week of December at 209K, despite some fluctuations throughout the quarter.

Wattpad - Read & Write Stories saw its revenue climb, closing the quarter at $15K in the last week, an increase from $9.4K at the quarter's start. Downloads reached a high of 20.8K in the third week of December, and weekly active users rose to 442K, marking a strong finish for the quarter.

Goodreads: Book Reviews did not generate revenue during Q4, but downloads more than tripled, jumping from 2.8K at the beginning of the quarter to 10K in the final week. The platform's weekly active users also saw a substantial increase, ending the year at 66.7K.

Lastly, Lure: Interactive Chat Stories revenue showed a positive trend, with the final week's revenue reaching $6.9K, up from $5.6K in the last week of September. Downloads saw a peak of 4.3K in late October, and weekly active users grew steadily, reaching 4.7K by year's end.

For more detailed insights and data, Sensor Tower's platform offers an extensive analysis of app performance metrics.