The context is important not only to understand TikTok’s central role in the social media and advertising landscape — and the vacuum that would be left in its stead — but also to develop actionable insights to help your own brand navigate an ever-evolving space.

Here’s a sneak peek of what you’ll find inside the report:

• Which apps gained downloads, engagement, and ad spend while TikTok was offline

• How competitors like YouTube and X grew IAP revenue amid TikTok’s dip

• What time spent trends reveal about shifting user attention

• How major brands like Meta and Reddit are positioning themselves for a post-TikTok future

• And more concrete, data-driven insights to give you leverage in an uncertain industry