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全球数字领域领导者的信赖之选
What's in the report?
A deep dive into CPG and an analysis of Super Bowl advertising rookies vs. big game veterans
A look at changing viewership patterns throughout the game, as the first Super Bowl blowout in years lead to a declining late game audience
How Fetch turned a free-money giveaway into 100%+ mobile app download growth
Online Sportsbooks continued push to draft new users, doubling down on YouTube and Social Networks
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