The report highlights market leaders in mobile and digital advertising, spanning 21 markets in a dynamic, interactive format covering:

• Top Markets - IAP revenue in the US surpassed a record $13.5B while the mobile market in Japan showed signs of bouncing back with 13% YoY growth

• Top Categories - Each of the top 10 categories achieved at least 10% YoY revenue growth, with Productivity, Photo & Video, and Entertainment leading the way with 35%+ YoY growth

• Top Games - Pokémon TCG Pocket had a huge launch, reaching the top 10 mobile games by both downloads and IAP revenue following its release at the end of October

• Digital Advertising - Social channels like Facebook, Instagram, TikTok, and our newest channel - Reddit - accounted for more than 77% of US digital ad spend in Q4

• Retail Media - US Retail Media ad impressions also reached a new high in Q4 with particularly strong growth from Computers and Consumer Electronics advertising from retailers like Best Buy