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全球数字领域领导者的信赖之选
Here’s a sneak peek of key takeaways from the report:
Big-time sponsorships: Brands spent 90x more on female athlete sponsorships in 2024 compared to 2022.
Streaming platforms win big: Daily active users surged 45% during the 2024 NCAA Women’s Tournament.
Ad spend soars: Digital advertising spend related to March Madness continues to grow at an accelerating rate, with spend up 80% from 2024
And more actionable takeaways designed to bring your strategy to new heights