Product:

App Performance Insights

Demystify the mobile app ecosystem and drive user growth, engagement, and retention.

Trusted by leaders in mobile

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Run market research and analyze competitor moves

Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.

Track market trends and locate new growth opportunities

Benchmark against competitor strategies

Provide a best-in-class customer experience for your apps

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Create mobile apps that stick

Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.

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Drive organic app growth in stores

Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.

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Create lead lists and powerful sales pitches

Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.

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Amplify M&A and investor relations

Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.

Sensor Tower Blog

From Games to the Big Screen: The Impact of IP Across Platforms

As video game franchises hit the big screen, they’re doing more than selling movie tickets; they’re reigniting engagement and driving long-term performance across mobile, console, and PC platforms. Our report breaks down how adaptations like Minecraft, Fallout, and The Last of Us are delivering big returns — and what marketers across verticals can learn from it.

Q1 2025 Digital Market Index: The Digital Economy Starts 2025 with Strong Growth Across Advertising and Mobile

In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.

Report: Why community wins on mobile — with Reddit and Adjust

The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.