Solutions

Products

Audience Insights
Audience Insights
Target audiences based on what they actually do.

Resources

Company

Pre-register: State of Mobile 2025Get Early Access

Product:

App Intelligence

Build the foundation of your mobile growth with comprehensive competitive analysis & in-depth ASO tools

Trusted by Leaders in Mobile

Analyze and optimize search strategy with ASO

Despite an increased focus on paid acquisition, 60% of app downloads still result from organic search. App Intelligence accurately measures the success of your organic user acquisition strategy — and those of your competitors. Understand which keywords are driving downloads, and explore potential keywords to boost your search campaigns. Plus, analyze the performance of competitors’ keywords and identify new opportunities, including localization and similar keywords.

Carve out your niche in noisy mobile app stores

Leverage ASO data to differentiate your app and attract organic installs

Assess emerging trends and optimize organic reach

From screenshots to descriptions, easily streamline your app store strategy

Monitor shifts in competitor app updates and promotions

Understand how competitor product updates affect download growth

ST App Intelligence App Overview - Aug 2022

Zoom in to the elements of a successful app

Receive critical mobile performance data at-a-glance with App Profiles, which allows you to view data at the app level in both the App Store and Google Play. Review recent revenue and download data, and dive into user sentiment, feedback, and update histories. Plus, view Featured App rankings to see when apps are highlighted in-store, and annotations that deliver context around the changes.

ST App Intelligence App Download Country

Gain a comprehensive picture of your app’s performance

Connecting your app to App Intelligence unlocks a powerful configurable dashboard for your team to monitor your mobile performance across the App Store and Google Play. With Sales Metrics and App Analytics, you can gain a thorough understanding of your app’s user installs by country, publisher, and device. Plus, synthesize key metrics such as App Store and Google Play Store views, installations, in-app purchases and sessions.

SDK Analysis

Uncover Hidden Competitor Technologies

Take a look under the hood of the market’s most successful apps and see how their developers approach mobile technology implementation. Sensor Tower detects available SDKs in an app quickly and efficiently, highlighting the presence of dozens of different SDKs. See key technological data alongside other signals like Revenue and Downloads, and deliver critical SDK information to your already-existing workflows.

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.