Digital Advertising Insights · Sensor Tower · April 2026
Customer Story: Mercado Livré
Lenadro Claro, Mercado Livré's Regional Consumer and Competitive Insights Manager, sat down with the Sensor Tower team to discuss how important data is in driving growth and impact across all of their consumer businesses, in this video customer story.
Who is Mercado Livré?
With more than 120,000 people in 18 countries, Mercado Livré is the largest e-commerce platform in Latin America, transforming the way people buy, sell, and advertise across the region.
A Data Story
As Mercado Livré scaled across multiple businesses and sectors, it's partnership with Sensor Tower has been crucial. Utilizing Sensor Tower's Mobile App Performance, App Advertising, and Pathmatics Digital Advertising insights have been impactful for:
Qualifying user engagement on their platform
Improving the user experience
Growing their user base
Competitive analysis into user journeys
And more!
In Sensor Tower's video customer story, Leandro Claro, Mercado Livré's Regional Consumer & Competitive Insights Manager, expands on how Sensor Tower's data has been an integral part in leading their marketing movements, evaluating communications, and measuring the impact of initiatives like sponsorships and influencer campaigns. Sensor Tower's data has played a key role in analyzing the user journey in particular, offering insight into how apps are being used, competitor ad analysis, and overall user experience, giving Mercado Livré the ability to make data-driven decisions within their fintech, streaming, and e-commerce businesses.
Want to learn more on how Mercado Livré has driven growth and impact using Sensor Tower?
