AI Insights · Timothy · January 2023
US Q4 2022 Performance of Top Drawing & Coloring Apps on Unified Platforms
An analysis of the top 5 drawing and coloring applications reveals their performance trends in downloads and weekly active users in the United States for Q4 2022. Sensor Tower provides detailed insights into these trends.
As Q4 2022 wrapped up, the drawing and coloring app category witnessed varied performance among the top applications in the United States on unified platforms. This analysis, powered by Sensor Tower's data, provides a snapshot of these trends.
Color Page ASMR – Art Coloring, published by SayGames LTD, saw its downloads peak at nearly 300k in early October before gradually declining to around 190k by the end of December. The app's weekly active users followed a similar trajectory, spiking at almost 400k in October and ending the quarter with around 330k active users.
X-Flow's Happy Color® Art Coloring Book maintained a steady download count, hovering around 120k to 160k throughout the quarter. Revenue remained consistent, with a notable increase to over 14k in the last week of December. The app's weekly active users remained impressively high, starting at around 1.9 million and closing the quarter at nearly 2.4 million.
Swedish publisher Fun Games For Free's Color by Number：Coloring Games experienced a surge in revenue, rising from around 72k to over 128k by the year's end. Downloads showed a significant jump, nearly tripling from the start of the quarter to a high of around 244k in the last week of December. Weekly active users reflected this growth, starting at around 470k and reaching over 1 million by the end of Q4.
Crazy Labs' Phone Case DIY saw fluctuations in downloads, with a notable peak of around 160k in the third week of November. The weekly active users for this app showed an impressive climb, ending the quarter at around 429k, a significant increase from the 256k at the quarter's start.
Lastly, another Crazy Labs application, Makeup Kit - Color Mixing, experienced a varied download pattern, peaking at over 120k in the last week of December. Weekly active users showed growth from approximately 330k to around 350k throughout the quarter.
For more detailed insights and data, Sensor Tower remains a key resource for understanding app performance trends in various categories and regions.
