Abraham Yousef · November 2022
Travel Trends Soften into 2023
Travel app downloads rose 26% YoY in Q3 2022, but growth slowed to 4% QoQ, according to Sensor Tower. The report also found that Expedia's and Tripadvisor's monthly active users fell 25% and 9% YoY, respectively, for October 2022, while Hopper saw a 12% slide QoQ. Customer engagement is also waning, with average session count and average time spent down on a sequential basis since July 2022.
Key Takeaways:
Per Sensor Tower estimates, 3Q22 MAUs grew 14% (6% QoQ) for the travel cohort, while downloads rose 26% YoY (4% QoQ), an eight percentage point deceleration from the prior quarter
Looking ahead to 4Q22, Expedia’s and Tripadvisor’s MAUs fell 25% and 9% YoY, respectively, for Oct. ‘22 and Hopper saw a 12% slide QoQ
Oct. ‘22 downloads declined 10% at Tripadvisor YoY; though growth remained positive at home-rental sites, Airbnb and Vrbo, there was significant fall off from prior months
Customer engagement is waning for the cohort with both average session count and average time spent (in minutes) down on a sequential basis since July 2022, per Sensor Tower’s Consumer Intelligence platform
For the cohort, average session count and average time spent fell 8% and 19%, respectively, since July 2022
For more information, request the full report from reports@sensortower.com.
Written by: Abraham Yousef, Senior Insights Analyst
Date: November 2022