Top Mobile Advertisers Q2 2014

Key Findings:

• The top mobile advertiser in the US in Q2 was Progressive Insurance.

• For the top 1,000 mobile advertisers, more campaigns are being bought programmatically vs. desktop campaigns.

• The top ad unit for smartphones is 300x250, which accounts for approximately 38 percent of all phone impressions

Full report includes top mobile advertisers, top mobile creatives, display vs. mobile programmatic buying, the top mobile specific formats and more mobile advertising data.

Click here to download the complete Mobile Advertising Report for Q2 2014.

TOP 10 MOBILE WEB ADVERTISERS:

Progressive Insurance tops the list for Q2 as the Top Mobile Web Advertiser. AT&T follows and is also a top 3 Desktop Advertiser.

TOP MOBILE SPECIFIC FORMATS:

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